.png){kind=logo}
Case Study
Maximizing Efficiency:
Medicare Advantage Provider Reduces
Mailing Costs by 50% While Driving Growth
Client Overview
A multi-state Medicare Advantage provider looking to refine its marketing strategy at scale.
Problem
The client wanted to evaluate the efficiency of their direct mail campaigns, questioning whether they could achieve better results with less spending.
The Proteus Solution
We conducted a thorough review of the client’s current direct mail prospect list and identified opportunities for improvement. Leveraging our expertise, we built a custom predictive model that allowed the client to target only the prospects most likely to respond to their campaigns.
Results
The client successfully focused their efforts on the most productive prospect segments. This optimization reduced mailing costs by an impressive 50%, all while maintaining incremental growth.
Case Study
Maximizing Efficiency:
Medicare Advantage Provider Reduces
Mailing Costs by 50% While Driving Growth
Unveiling Customer Insights
Transforming Marketing in Live Entertainment
Segmentation in Action
Healthcare System Enhances Patient Communication Through Data Application
Revealing Insights
Insurance Provider Discovers Marketing Inefficiencies Through Matchback Analysis
Driving Incremental Growth
Custom Audience Fuel a Successful New Product Launch