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Case Study

Segmentation in Action: Healthcare
System Enhances Patient Communication
Through Data Application

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Maximizing Efficiency

Medicare Advantage Provider Reduces Mailing Costs While Driving Growth

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Revealing Insights

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Driving Incremental Growth

Custom Audiences Fuel a Successful New Product Launch

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Unveiling Customer Insights

Transforming Marketing in Live Entertainment

Segmentation in Action:

Segmentation in Action:

Healthcare System Enhances Patient Communication Through Data Application

Client Overview

A leading healthcare system seeking to improve patient engagement through targeted communication.

Problem

The client had invested in an elaborate segmentation study but struggled to turn the findings into actionable solutions. They needed a way to apply the insights from secondary research at the individual level to personalize communications effectively.

The Proteus Solution

We took the client’s segmentation findings and reverse-engineered them to create actionable strategies for individual-level application. We layered data from our own repository to test our methodology and enhance our findings. This process ensured that the insights from their research could directly inform patient outreach efforts.

Results

With these enhanced capabilities, the client was able to engage in more meaningful and targeted communications with their patients, strengthening relationships and improving overall patient experience.

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Untitled design (1).png
Case Study

Segmentation in Action: Healthcare
System Enhances Patient Communication
Through Data Application

Segmentation in Action:

Healthcare System Enhances Patient Communication Through Data Application

Segmentation in Action:

Healthcare System Enhances Patient Communication Through Data Application

Client Overview

A leading healthcare system seeking to improve patient engagement through targeted communication.

Problem

The client had invested in an elaborate segmentation study but struggled to turn the findings into actionable solutions. They needed a way to apply the insights from secondary research at the individual level to personalize communications effectively.

The Proteus Solution

We took the client’s segmentation findings and reverse-engineered them to create actionable strategies for individual-level application. We layered data from our own repository to test our methodology and enhance our findings. This process ensured that the insights from their research could directly inform patient outreach efforts.

Results

With these enhanced capabilities, the client was able to engage in more meaningful and targeted communications with their patients, strengthening relationships and improving overall patient experience.

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