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Case Study

Revealing Insights: Insurance Provider
Discovers Marketing Inefficiencies
Through Matchback Analysis

Client Overview

A forward-thinking insurance provider aiming to evaluate the performance of its direct mail, digital, and offline marketing efforts.

Problem

The client wanted a clear understanding of how their various marketing channels contributed to leads and conversions, as well as the overall efficiency of their campaigns.

The Proteus Solution

We conducted a comprehensive Matchback Analysis, meticulously matching all leads and conversions within a specific timeframe to individual prospect records. This analysis examined both attribution and contribution metrics, providing a granular view of how each marketing medium performed. By integrating the client’s customer base with their prospect audiences, we uncovered critical insights into campaign effectiveness.

Results

The analysis revealed that certain marketing mediums were far more effective at engaging the target audience and driving conversions. Armed with these insights, the client was able to reallocate resources and shift their focus to the highest-performing channels, optimizing overall marketing performance.

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Driving Incremental Growth

Custom Audiences Fuel a Successful New Product Launch

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Maximizing Efficiency

Medicare Advantage Provider Reduces Mailing Costs While Driving Growth

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Segmentation in Action

Healthcare System Enhances Patient Communication Through Data Application

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Unveiling Customer Insights

Transforming Marketing in Live Entertainment

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Untitled design (1).png

Case Study

Revealing Insights: Insurance Provider
Discovers Marketing Inefficiencies
Through Matchback Analysis

Client Overview

A forward-thinking insurance provider aiming to evaluate the performance of its direct mail, digital, and offline marketing efforts.

Problem

The client wanted a clear understanding of how their various marketing channels contributed to leads and conversions, as well as the overall efficiency of their campaigns.

The Proteus Solution

We conducted a comprehensive Matchback Analysis, meticulously matching all leads and conversions within a specific timeframe to individual prospect records. This analysis examined both attribution and contribution metrics, providing a granular view of how each marketing medium performed. By integrating the client’s customer base with their prospect audiences, we uncovered critical insights into campaign effectiveness.

Results

The analysis revealed that certain marketing mediums were far more effective at engaging the target audience and driving conversions. Armed with these insights, the client was able to reallocate resources and shift their focus to the highest-performing channels, optimizing overall marketing performance.

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