
Case Study
Revealing Insights: Insurance Provider
Discovers Marketing Inefficiencies
Through Matchback Analysis
Client Overview
A forward-thinking insurance provider aiming to evaluate the performance of its direct mail, digital, and offline marketing efforts.
Problem
The client wanted a clear understanding of how their various marketing channels contributed to leads and conversions, as well as the overall efficiency of their campaigns.
The Proteus Solution
We conducted a comprehensive Matchback Analysis, meticulously matching all leads and conversions within a specific timeframe to individual prospect records. This analysis examined both attribution and contribution metrics, providing a granular view of how each marketing medium performed. By integrating the client’s customer base with their prospect audiences, we uncovered critical insights into campaign effectiveness.
Results
The analysis revealed that certain marketing mediums were far more effective at engaging the target audience and driving conversions. Armed with these insights, the client was able to reallocate resources and shift their focus to the highest-performing channels, optimizing overall marketing performance.
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