About Proteus Business Intelligence
Our platform of services integrates our consumer behavior database of 260+ million records to provide organizations with an “under the hood” enhanced view of both their current customers and their market potential. We can connect your custom audience segment to any addressable medium.
About Proteus Business Intelligence
Our platform of services integrates our consumer behavior database of 260+ million records to provide organizations with an “under the hood” enhanced view of both their current customers and their market potential. We can connect your custom audience segment to any addressable medium.

Why Proteus?
At Proteus, we understand that success isn't just about getting the right product—it’s about having the right support to bring it all together. Imagine buying a product that arrives in hundreds of pieces. Sure, you could try to assemble it yourself, but who has the time? And what if you don’t have the right tools for the job?
Unlike the "big guys" who leave you to figure it out on your own, PBI is with you every step of the way. We take you from strategy to execution across all mediums, offering personalized service and tailored solutions. Whether it's through our powerful Decision Support Tools like Share Watch and Proteus' Matchback Analysis, or our one-on-one account support, we ensure you're fully equipped to succeed.
Through advanced techniques like statistical modeling, behavioral profiling, competitive analysis, and lifetime value assessments, we give you the insights you need to make smarter, data-driven decisions. Our goal? To help you find, connect with, and engage your ideal audience—effectively and efficiently.
With PBI, you're never alone in the process. We're here to help you assemble the pieces and turn your strategy into results.